Resume

Capital University
School of Business
Marketing, BA

KEY COURSES COMPLETED
Marketing Research, Consumer Behavior, Social Media 2.0,Photography, Public Relations Writing, and Marketing Management

SKILLS
Technical: HTML/CSS, WordPress, Drupal, Joomla; experience with Media Atlas, Ciscion, Radian6, ViralHeat
Writing: Strong English writing, editing skills; well versed in MLA and AP style

 

WORK EXPERIENCE

November 2012 – Present
Digital Strategist, Buckeye Interactive

 

February 2012 – November 2013
Interactive Manager, Scotts Miracle Gro Company

  • Managed client-agency relationship, ensuring quality and consistent brand appropriate execution
  • Assisted with the search engine optimization, paid search campaigns, display advertising and website testing.
  • Utilized web analytics to study consumer behavior and site performance.
  • Ensured SEO, PPC, Website Management, Email Campaigns, Social Media, and more were competitively positioned
  • Planned, coordinated, and executed digital vision
  • Drove customer engagement and managed tone of voice used in customer service responses via social channels
  • Collaborated with the Operations and Sales teams to coordinate a triggered email campaign to increase up-sale activity
  • Developed and implemented multi-channel marketing strategy to enhance customer loyalty and drive more engagement on Facebook while collecting customer testimonials and photos.

 

July 2010 – February 2012
Interactive Marketing Coordinator, Buckeye Interactive

  • Developed and managed online marketing campaigns for LostGolfBalls.com, Focus28 Diet, GetOutMom, SideNow, Fly Much, and more – effectively driving brand awareness, engagement and traffic
  • Achieved a strong, visible social media presence and developed several concepts with viral potential
  • Continuously monitored online public relations to ensure the success of client programs
  • Assessed social media marketing strategies to determine rate of return
  • Identified and tapped into new channels to optimize ROI and fuel revenue growth
  • Managed e-mail marketing initiatives for multiple clients
  • Planned and implemented powerful link building strategies to increase each client’s link popularity and gain visibility on major search engines
  • Conducted competitive market research to identify opportunities for increasing online visibility
  • Taught several sessions on website analytics, social media 101, and social advertising.

 

January 2010 – July 2010
Account Executive, Fission Inc.

  • Social Media Optimization
  • Responsible for all active and passive recruitment of new employees
  • Developed and maintained the company website content
  • Implemented SEO (Search Engine Optimization) Strategies
  • Participated in staff training and the development
  • Part-time business to business sales for Direct Energy
  • Demonstrated the ability to gather, submit detailed business information for underwriting, pricing, and presentation of solutions to the consumers’problems
  • Maintained accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within assigned territory

 

April 2009 – May 2010
Public Relations Intern, Columbus Rotary Club

  • Responsible for creating and updating all social media content
  • Wrote press releases for each event and pitched them to qualifying local media
  • Built and maintained relationships with existing and potential Columbus Rotarians
  • Coordinated and promoted Columbus Rotary events to members and the public
  • Created weekly e-invitations in CS5 to encourage potential guests to attendfuture luncheons
  • Maintained and updated the Columbus Rotary website content weekly

 

January 2009 – May 2009
Public Relations Intern, SBC Advertising Agency

  • Created and updated media lists for national clients; such as Tyco,Channellock, Armstrong, and KendaUSA
  • Prepared media kits for events; such as the International Builders Show, Elmer’s Glue School Kick Off, and the Armstrong’s Project Michelangelo Webinar
  • Pitched to local and national media by phone and email for editorial possibilitiesfor clients
  • Handled all social media monitoring for Tyco Home Sprinkler Systems
  • Coordinated and attended Cincinnati Bell Yellowpage’s “Cover Dog Search 2009”

 

August 2007 – August 2008
Online Marketing Intern, Capital University

  • Designed and implemented a full-scale marketing plan for online giving
  • Developed and maintained the Capital Fund website content and monitoredonline giving
  • Worked with the Capital Fund director and public relations staff to develop esolicitationsand e-stewardships for online gifts
  • Conducted research on other peer institutions, utilizing online giving and e-video solicitations
  • Created a slogan that was identifiable, relevant, brand appropriate, and timeless